Episode 41 features Matt Certo. He serves as CEO and Principal of the digital marketing agency, Findsome & Winmore. Over the course of two decades, Matt has helped hundreds of companies create and grow customer relationships using digital marketing strategy and tactics. He has been recognized by the Orlando Business Journal as one of its Most Influential Men to Watch and its 40 Under 40 list 3 times.

Apart from the growth of the company, Matt’s work in the industry has been extensive: he co-authored a book in 2001 (Digital Dimensioning: Finding the ebusiness in your Business). He is also the author of Formulaic: How Thriving Companies Market From the Core and Found: Connecting with Customers in the Digital Age. Matt is considered an industry expert in the field of internet marketing, web development, and social media marketing. He is a frequent guest speaker on marketing topics, web strategy and search engine optimization, an area for which he has also served as a testifying expert witness.

His clients have included Arnold Palmer Enterprises, National Retail Properties, Darden Restaurants, Newman’s Own Organics, Fiserv and McGraw-Hill. During this episode, Matt shares foundational elements of crafting a successful career path in an ever-changing industry.