Episode 12 features Rachel Wilson Thibodeaux. Rachel is the Founder and Owner of SWAG Strategy Solutions. SWAG stands for Strategic Women Achieves Growth. Rachel is also the creator of the marketing system, Brand. Sell. Profit. She uses it to help her clients connect the dots between building an unforgettable brand and generating cash flow. She enjoys working with visionary, go-getter women entrepreneurs, service-based small businesses, and other purpose-driven leaders. Rachel shares branding hacks, details about her recently published book, Brand. Sell. Profit., and tips to keep your LinkedIn profile polished up.
Your social media footprint has the influence to open and close doors for you during your career search process and even after you become employed. Facebook, Twitter, Instagram and LinkedIn are used by various industries as credible sources to recruit talent for career opportunities open in different professional circles.
Social Media Activities of Success:
Schedule 30 minutes to spend on LinkedIn connecting with former and current coworkers, managers, and mentors. Like postings of Industry Influencers, Connections, and Subject Matters Experts. Write at least one recommendation for a Connection and ask for a recommendation from a Connection. Look for jobs on Twitter using the hashtags for city, job, career, or jobchat. Post pictures of your product offering and/or service on Instagram. Make sure that your pictures are clear. List all of your contact details in Instagram bio.
Take the time to review each one of your social media accounts and ask yourself the following questions listed below.
- What does your social media say about you?
- What do you want your social media to say about you?
- What revisions do you need to make to your social media accounts to accurately represent your personal brand and/or professional theme?
- Do you need to expand your social media footprint?