Episode 41 features Matt Certo. He serves as CEO and Principal of the digital marketing agency, Findsome & Winmore. Over the course of two decades, Matt has helped hundreds of companies create and grow customer relationships using digital marketing strategy and tactics. He has been recognized by the Orlando Business Journal as one of its Most Influential Men to Watch and its 40 Under 40 list 3 times.
Apart from the growth of the company, Matt’s work in the industry has been extensive: he co-authored a book in 2001 (Digital Dimensioning: Finding the ebusiness in your Business). He is also the author of Formulaic: How Thriving Companies Market From the Core and Found: Connecting with Customers in the Digital Age. Matt is considered an industry expert in the field of internet marketing, web development, and social media marketing. He is a frequent guest speaker on marketing topics, web strategy and search engine optimization, an area for which he has also served as a testifying expert witness.
His clients have included Arnold Palmer Enterprises, National Retail Properties, Darden Restaurants, Newman’s Own Organics, Fiserv and McGraw-Hill. During this episode, Matt shares foundational elements of crafting a successful career path in an ever-changing industry.
“Whatever you believe about yourself on the inside is what you will manifest on the outside.” ~ Unknown
The way you walk into a room can be an influential indicator of how you will carry yourself in a potential position. Be diligent in your efforts not to let nervousness or excitement for an interview be too profound that it affects the outcome of you being viewed as a qualified candidate for the desired position. It is important for you to walk and speak with confidence and make strong eye contact with everyone that you interact with during your interview process. Research the basics of body language before starting your career search. Learn or refresh your knowledge of how your body language relates to interviewing and daily interactions with people. Your increased awareness of body language can potentially become your gauge of how an interview is progressing. Your body language during an interview is equally important as your interview attire, interview dialogue, resume, social media presence, and follow-up communication. Your body language preparation can be favorable in confirming that you will be viewed as qualified for your next desired career move.
Creating a lasting first impression is vital to your career search. The duration of a first impression can range from seven to thirty seconds. First impressions can be sealants of progress or refuse during the interview process. First impression triggers are components of your personal brand. A few first impression triggers includes your social media profiles, your voicemail, your email, your hand shake, and your attire. Be cognizant of your efforts of maintaining your personal brand.
In lieu of a resume submission, a potential employer may request links to your social media profiles to review how you choose to present yourself globally. Your verbiage, pictures, videos, and overall content can increase or decrease your candidacy relevancy for a position. Post wisely and tactfully, even after you have secured your desired position. You do not want to be prone to loosing your job based upon inappropriate posts.
During your career search, your voicemail should be professional and clear to understand. Your voicemail should not feature the latest music sensation nor have background noise.
Email addresses can be too revealing of lifestyle choices and personal details sometimes. Keeping your email address basic and simple is a consistent recommendation by hiring managers and recruiters.
Your handshake and attire display confidence and an unspoken understanding that you know how to carry yourself in your desired work environment. Your attire needs to be tasteful while using all appropriate under garments, accessories, levels of perfume usage, and overall body coverage. Take the time to research handshake styles and wardrobe interview essentials and determine if your handshake or wardrobe needs to be revised.
Your goal is to always be considered and viewed as a qualified candidate. Strive to have your first impression in all environments that you enter promote you to the next level that you desire.
Phone interviews should not to be disregarded or taken lightly during the interview process. If your first phone interview is not viewed as successful by the interviewer; the face to face or Skype interview you are aiming for will most likely not be scheduled. Phone interviews can sometimes result in you being viewed as a qualified candidate for more than one employment opportunity pending the company’s hiring needs. Be yourself and be certain in your skills. Your confidence will be projected through the phone.
Below are a few phone interview do’s and don’ts for your review and consideration.
- Do declare to yourself that you are going to have a great phone interview with the potential employer.
- Don’t take your phone interview while driving. It’s ideal for you to complete the phone interview in a space where your call cannot be interrupted with back noise, music, or other audible distractions.
- Do smile during your phone interview. A smile can always be felt through the phone. If possible, keep a mirror in front of you as a reminder to smile.
- Don’t speak negatively or be disrespectful to the interviewer. During your phone interview they are the gatekeeper to you moving forward in the interview process.
- Do stand up during your phone interview. Standing up keeps you energized and assists in projecting your voice well during the call.
- Don’t be late for your phone interview. Be completely set up in your interview space and ready to take the call on time with the interviewer.
- Do have your resume in front of you and your preferred technical device near by that you may need to use to research something quickly during your interview.
At the end of your phone interview; journalize your outcomes, your follow-up action items, and your lessons learned if applicable.
Your ability to speak the language of your chosen industry is important not only when interviewing but also when conversing with various industry professionals. Taking the time to learn your industry language including acronyms and jargon beyond the textbooks is essential to your professional success. Being able to effectively communicate as an industry professional will prompt other professionals to view you as credible and increase your confidence in your professional skills and knowledge.
Below are a few language development tactics that will help you evolve the fluency of your industry language.
- Listen attentively during business initiative launches and reviews.
- Read and notice the verbiage details from business meeting minutes, industry related periodicals and books.
- Study industry websites and the description of their services and products.
- View industry advertising campaigns through various media forums.
Your industry language versatility will permit you to communicate well with various levels of professionals while leading you through the path of becoming a verifiable industry subject matter expert.